What is Web3?

Summary. Web3 is being touted as the future of the internet. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more. It offers a read/write/own version of the web, in which users have a financial stake in and more control over the web communities they belong to.

What does Web 3 mean for B2B marketing?

The goal of Web 3.0 is to make the web more efficient and effective by leveraging the massive user data available on it. Web users will be able to access information more easily and quickly. In addition, digital marketers will be able to keep up with the latest B2B marketing trends and stay ahead of the curve. Decentralization.

Is Web3 the future of paid advertising?

With the advent of web3, paid advertising will be increasingly difficult. Brands must understand how to build and engage communities organically. Because Web3 offers pseudonymity, you’re not going to have the same demographic and geographic targeting capabilities.

Is Web3 the next evolution in community marketing?

However, web3 is likely ushering in the next evolution in community marketing. Especially as the number of stakeholders significantly expands. In web2, stakeholders were merely customers or users. Web3’s broader universe of stakeholders includes developers, partners, and investors.